Each pay per click advertising campaign is only as good as the tools that helped it be born. Every PPC advertiser owes a debt to the tools that help him succeed and if you want to succeed as a PPC advertiser then you need to rely on the best PPC tools available. Here’s a clue: Most of them are free.
The following three tools are absolutely essential for running effective pay per click campaigns no matter where your ads appear:
- Keyword research tool – Really, this is your starting point. You cannot succeed in PPC without knowing which keywords are the best ones to target for your business. It all starts here. But which tool is the best tool? That largely depends on your goals and what you want to get out of it, but there is one tool that I would not dream of consulting no matter what else I might be using. The Google Keyword-Based Search Tool. Don’t leave your planning with out.
- Analytics – You can’t control what you don’t measure and without an analytics package of some sort, you’ll never be able to measure how well your PPC campaigns are doing. Whether you use a free analytics tool like Google Analytics or a paid metrics package, be sure that you have an adequate one that will help you measure the important stats.
- Text Editor - You’re going to build landing pages, right? I certainly hope so, and you need a system for doing so. You need an adequate text editor to help you design landing pages that convert traffic to sales. It can be a free one or a tool you spend hard-earned money on, but without a good text editor you just can’t do business.
These three tools are the very basics of what you’ll need to run succcessful pay per click advertising campaigns. Anything more than that is gravy.
