Comments on: Should You Use 301 Redirects?

By: pay per click management

pay per click management — Wed, 17 Sep 2008 19:09:35 +0000

Pay per click management is all about conversions. Collecting traffic statistics is great but if they don’t convert would good is the campaign. Manage your campaign on conversions and sometimes less traffic can be much better.

By: Brick Marketing

Brick Marketing — Tue, 09 Sep 2008 14:55:14 +0000

Taylor, why would you want to track conversions and not track CTR or get accurate traffic numbers? You can’t get an accurate measure of ROI if you don’t know how many conversions you are getting versus click-throughs. I’d stay away from 301 redirects unless you don’t care about tracking numbers at all.

By: Taylor

Taylor — Mon, 08 Sep 2008 21:11:13 +0000

Hi Guys,

This is great information. I’ve researched in the past on this topic to little avail. In any case, do you know if using 301 redirects will also interfere with Adwords Conversion Tracking, or are we dealing only with Analytics here?

Some of our ads include www. in the destination URL, some don’t. For SEO purposes, we’re talking about using a 301 redirect to make non-www. URLs always resolve to the www. version. As head of PPC, I want to make sure we don’t screw up our conversion tracking, etc.

Any info you guys could provide would be awesome. Thanks so much!

By: John

John — Fri, 05 Sep 2008 17:54:12 +0000

Nick,

Thanks for the hat tip. I live and breath PPC, and to be perfectly honest, I had never run into this before. But lesson learned! I’m now cleaning up reporting for the month+ I’ve been working on the account, plus the months preceding my involvement. Messy, messy, messy. So YES, only play with 301 redirects and PPC if you don’t care about accurate traffic!

- John, PPC Hero