Comments on: Can You Achieve PPC Greatness With Weird Search Queries? http://payperclickjournal.com/achieve-ppc-greatness/04/11/2009/ Thu, 18 Mar 2010 21:50:02 +0000 hourly 1 By: Leo Vidal http://payperclickjournal.com/achieve-ppc-greatness/04/11/2009/comment-page-1/#comment-2777 Leo Vidal Wed, 15 Apr 2009 12:51:29 +0000 http://payperclickjournal.com/?p=1618#comment-2777 This is just the tip of the iceberg. There are a lot of really weird searches going on every day, but many are not fit for a family audience. This goes to the deeper point of what searches -- the words used -- tell us about the psychological state of the searcher. Marketing means getting into the head of the buyer which is a matter of psychographics instead of demographics. That's why what you call weird may actually be the norm in come cases. People often write whatever comes out of their head without filtering, and that is more interesting. Like using search engine word-phrasing as a type of Rorschach test. Maybe it gets to deeper motivations that can predict consumer behavior. Weird is both interesting and useful, IMHO. This is just the tip of the iceberg. There are a lot of really weird searches going on every day, but many are not fit for a family audience. This goes to the deeper point of what searches — the words used — tell us about the psychological state of the searcher. Marketing means getting into the head of the buyer which is a matter of psychographics instead of demographics. That’s why what you call weird may actually be the norm in come cases. People often write whatever comes out of their head without filtering, and that is more interesting. Like using search engine word-phrasing as a type of Rorschach test. Maybe it gets to deeper motivations that can predict consumer behavior. Weird is both interesting and useful, IMHO.

]]> By: Rob Garner http://payperclickjournal.com/achieve-ppc-greatness/04/11/2009/comment-page-1/#comment-2767 Rob Garner Sat, 11 Apr 2009 17:48:17 +0000 http://payperclickjournal.com/?p=1618#comment-2767 Nick, Thanks for the kind words. But why so sad to say? No joke though - these searches turned up in the Google keyword tool (that is, unless Google has a really good sense of humor, and is faking the terms). I still wish they would rig up the Monty Python search with a "did you mean African, or European"? It does seem that these type of phrases could be used very creatively for the right campaign. Rob Garner Nick,

Thanks for the kind words. But why so sad to say?

No joke though – these searches turned up in the Google keyword tool (that is, unless Google has a really good sense of humor, and is faking the terms). I still wish they would rig up the Monty Python search with a “did you mean African, or European”?

It does seem that these type of phrases could be used very creatively for the right campaign.

Rob Garner

]]>