Google AdWords’ optimization team is offering to optimize one of your AdWords campaigns as a complimentary effort to gain more of your business. I think this is a good idea.
If you’ve never optimized PPC ads before then you’ll have a little bit of a learning curve. If time is of essence then this is a good way to get your campaign optimized just in time to take advantage of it. I highly recommend this service if any of the following apply:
- You are new to PPC advertising and want a quick campaign optimized adequately for business
- You still have not figured out the optimization aspect of PPC and need help
- You have an ad campaign that is not doing well and you are not sure how to fix it
- You are curious and want to see how the experts do it
- You would like to see one successful PPC ad campaign before you die
PPC ad optimization is not any more difficult than website optimization, but if you haven’t done that then it can seem difficult. There is a learning curve. Meanwhile, people are clicking and you’re losing money. If anything, do it for your pocketbook.
Here’s one quick suggestion. Take Google AdWords up on their offer. Then you can import your keyword list into Yahoo! Search Marketing and MSN AdCenter to run your campaigns for cheaper bid prices.
