Ad Or Landing Page? Which Is More Important?

Writing by Pay Per Click Journal on Friday, August 29, 2008 Leave a comment

If we take a quick look at the components of a pay per click advertising campaign, you really don’t need much. But the things you do need are very important:

  • Keyword research tool
  • Ad copy
  • Landing page
  • Product to sell
  • Payment processing system
  • Keywords, of course

But which of these components is most important? Better still, focusing only on the organic tools of the campaign itself, rather than the technology or the supply chain, between ad content and landing page, which is more important?

Naturally, you can do neither without the right keywords. But the keywords in both your ad and your landing page need to match. You don’t want to optimize your landing page for Keyword A and your ad for Keyword B. The ad and the landing page have a symbiotic relationship. You can’t have one without the other. They are equally important.

The most important part of your pay per click advertising campaign is the optimization. How well do you use your keywords? How well is your content (ad and landing page) written? These organics are directly related to your quality score, which influences your price per click, which in turn influences your ROI.

Leave a comment                      Category: Landing Page                      

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Pay Per Click Journal is Blog that discusses all aspects of Pay Per Click Advertising (PPC) and Search Engine Advertising for the new and advanced reader.