The surest way to ensure that your ads are getting clicked on (outside of using the right keywords) is to write ads that demand a click through. In other words, the content within your ads are of prime importance.
If your ads aren’t being clicked on and you know you are targeting the right keywords, you might want to tweak your ad content and write better copy. Here are some pointers that will help you do that better:
- Make it compelling and clear
- Test your results and compare ads
- Use optimization techniques to make your ads achieve higher quality ratings
- Separate ads into ad groups
- Target your keywords to correct destination URLs
- Block keywords that don’t apply to your ads
- Use keywords in your titles and descriptions
Your ad quality score is one of the most important things for determining ad success. Be sure you pay attention to the quality score and keep tweaking those ads until you get them right.
I think the tips you offer are extremely useful and work for everyone; veterans and rookies!