If you’ve been running your pay per click advertising campaigns solely on Google’s external keyword research tool then it’s time to stop. That’s a good tool for conducting initial research and for narrowing down your list (or expanding it to pick the best targeted keywords). But when you are ready to hone your PPC campaigns to a level of maximum tightness and increase your CTR (as well as your overall quality) then you need Google’s Advanced Keyword Research Tool.
Google’s advanced keyword research tool is perfect for pay per click campaign optimization. When you’ve narrowed down your list of most profitable keywords to the very best, enter your best-looking keyword into the keyword box of the advanced tool. But only enter one keyword. Then click “Find Keywords”. The advanced keyword research tool will return a list of keywords based on actual searches.
What the tool will tell you is the level of competition for each suggested keyword and the minimum big you need to make to ensure your ads are approved. Keep in mind that the suggested bids are just that – suggestions. Quality factors may require a higher bid, but the suggestion is pretty good.
If you have your landing page set then you can enter the URL of the landing page and Google will analyze it to help you discover the best keywords. Bear in mind, however, that this works best if your landing page is a standalone website; otherwise, the tool will analyze your entire site and not just one page on the site. But entering a keyword into the box without the URL is a great way to uncover your most profitable keywords and the ones with the lowest level of competition.
