One of the best tools Google AdWords provides for pay per click advertisers is the Keyword Analysis tool. If you want better performance from your ads you can have Google AdWords analyze your keywords for maximum effectiveness. If your ads do not meet a certain quality score based on the keywords you have chosen then Google AdWords will let you know. Beside each keyword in your AdWords campaign you will see a message telling you to increase your bid for that keyword or improve your quality. If you click on the magnifying glass symbol beside your keyword then Google AdWords will analyze that keyword and report to you some changes that you can make to increase its effectiveness. Perhaps the most important lesson to learn in generating keywords is to make sure that your landing page is optimized for the keywords that you want to target.
