Google AdWords Tinkers With Quality Score

Writing by Pay Per Click Journal on Friday, August 22, 2008 Comments Off

Google AdWords pay per click advertising network has changed its quality score again. This time they’ve started calculating quality score when searchers make a search query, which is fine, but they are no longer halting keywords and telling you that those keywords are inactive for search. Nor are they telling you the minimum bid necessary to be approved. Instead, they are telling you the minimum bid to be on page 1.

This obviously has to do with increasing pay per click bid prices. Google wants you to spend more money. Don’t buy into the hype. It is just important now, in fact it may be more important than ever, to watch the bottom line. The most important thing is still ROI. Will getting on page 1 increase your conversions? It might increase your traffic, but you will still need to optimize your landing page for conversions and if your landing page won’t convert then more traffic won’t help it.

This change will definitely help Google, but will it help you?

Comments Off                      Category: Google Adwords                      

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