Why Analytics Is Important For Advertisers
Writing by Pay Per Click Journal on Thursday, January 3, 2008 Comments (1)
Manoj Jasra made a post about the best blog posts of the year on analytics at WebProNews. He took 10 from an original list of 18 posted at Visual Revenue.
I found it a useful list, but was a bit put off that some of the posts on the list are from Manoj and Visual Revenue themselves. Although Manoj adds a few more from blogs that he likes. The list is useful, nonetheless. I highly recommend these three posts from that list:
- Answers To Your Top 10 Google Analytics Questions from Lunametrics
- 21 Reasons Why You Do NOT Need Google Analytics by Manoj Jasra
- Excellent Analytics Tip #10: How Thick Is Your Head And Long Is Your Tail? by Occam’s Razor
If you are doing any pay per click advertising then you need analytics. How else are you going to track your important stats? You need to concern yourself with your traffic counts, where your traffic is coming from, what pages are being viewed, how long visitors are staying on your site, what links they are clicking, which products are most popular, and whether or not your pay per click ads are converting traffic into sales. If you can’t measure these stats then you’ll have no idea how successful you are in your advertising.
Comments (1) Category: PPC Management
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Comment by Dennis R. Mortensen
Made Tuesday, 15 of January , 2008 at 11:26 pm
Hi there,
When I created the list over Christmas (as you can read in the original analytics top 18 list) – it was mostly for fun. However; I did actually try to add some objectivity into the list – by using the “official” TOP Analytics blogs, as rated by Avinash. Manoj and I – just happens to be named there. But then again, we are super friendly people anyway 
Cheers mate
Dennis
http://VisualRevenue.com/blog
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