Have you launched your back to school pay per click campaigns yet? It’s time. If you have not already done so then now is the time to get those back to school PPC campaigns optimized and activated. The first day of school is just around the corner.
So what types of products are great for selling this time of year?
- School Supplies – Of course. Every student, from pre-school to college, will need school supplies. Now is the time to get that advertising campaign going.
- Personal Electronic Equipment – Laptops, PDAs, iPods, cell phones, etc. High school and college students especially may be looking for new equipment. Now is not the time to focus on repairs. Students going away to college will want to enter their new school with a new laptop or cell phone and your back to school special could help them get what they want.
- Textbooks - College textbooks do especially well online. If you sell textbooks and electronic books, or digital products, then now is the time to start that back to school advertising campaign. But don’t put your electronic and paper keywords together in one ad group. Separate them for more effective PPC campaigns.
- Student Loans – Yes, we’re talking about financial aid here. New and returning college students will need student loans. If you provide student loans then now is the time to advertise.
- Clothing & Apparel – Students love entering their first day of school showing off their new clothes. Shirts, pants, dresses, purses, makeup, jewelry, accessories, these are all great items to advertise and now is the time to get the word out about your back to school special. If you run a retail store near a college campus, this is the perfect opportunity to advertise.
- Other retail – No, seriously. Any kind of brick and mortar retail shop near a college campus can capitalize on those students getting ready for classes. PPC advertising provides a great opportunity to catch their attention, and you know those college kids are online. So why not advertise?
August is always a good time to kick off your back to school pay per click advertising campaign, no matter what business you are in. If your target market is college students then the perfect opportunity to catch their attention is now – while they’re thinking about going back to school.
