Everyone knows by now that Google ascribes a quality score to your pay per click advertising campaign that is based on the optimization of your landing page as well as the quality of your PPC ad content. Did you know you can increase your quality score with backlinks?
Since a part of your quality score is based on how well optimized your landing page is then it makes sense to use common SEO tactics to help you increase the trust factor of your landing page. Approach your on-page SEO the same way you normally would. The two most important aspects of your landing page’s optimization are:
- Your primary keyword in your URL
- The title tag
Other elements you need to pay attention to include:
- Meta description tag
- H1, H2, and H3 tags
- Keyword usage throughout the page
- Internal links (if you have any)
Aside from these factors, inbound links are the most important SEO tool you have. By building backlinks to your landing page from high authority sites within your niche using keyword anchor text, you are essentially building up your landing page’s optimization and its ability to secure a high quality score from Google AdWords.
