Pay per click advertising is all about keywords. You can’t run a successful campaign without them. But what is effective? How can you win with keywords? What should you do with them?
There are all kinds of answers to those questions, some right and some wrong. But I’d like to share the most important keyword trick of all. There is one keyword trick that is so important that, if you get everything else wrong, at least you’ll have this part right and your quality score should be muchly improved.
It’s not really accurate to call it a trick, but for lack of a better word, let’s call it a trick. You know what it is? It’s a tight ad group.
In essence, fewer keywords is better than a long list of keywords. Instead of putting hundreds of keywords together in one ad group, focus your ad group into a tight group of keywords that are related in relevancy. That’s the most important trick in the book and it leads to more success than just about anything else.
