Are You Branding Your URL with Pay Per Click?
Writing by Pay Per Click Journal on Monday, March 10, 2008 Leave a comment
You can use Pay Per Click advertising to brand your URL. Instead of setting up half a million landing pages on separate website’s, why not set up related landing pages on the same URL and drive traffic to those landing pages through PPC advertising. Your Pay Per Click ads can be used to brand your URL.
There are two URLs you’ll need to concern yourself – the destination URL and the display URL. If you’ll use your main index page as your display URL then you can use any page on your website as the destination URL. Effectively, your display URL will be the same for every product you advertise even though your ads may send the traffic to different pages on your website based on the product each ad is promoting. This is the most effective way to brand your URL.
Since you are advertising related products, people searching for something specific will likely use related keywords to make separate searches until they find what they are looking for. By using the same display URL on all of your PPC ads, you are creating a top-of-mind awareness for each of those searchers who will view all of your ads for different searches. The headlines will be different, the ad content will be different, the keywords your ads are optimized for will be slightly different, even the destination URLs will be different. But the display URL will be the same. Branding at its best with Pay Per Click.
Leave a comment Category: PPC Management
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