When Broad Match Is Your Best Option

Writing by Pay Per Click Journal on Saturday, July 19, 2008 Comments Off

There is a time when you probably want to ditch the exact and phrase match of your keyword list and focus instead on the broad match. And that time is when you see the low-volume keyword notice from Google AdWords. This is a message you get when Google decides not to show your ads because they don’t get enough queries in a single month to make running those ads profitable for themselves. Evidently, they’re paying people too much to make some long-tail keyword phrases pay enough to put the time into it. That’s what Amber at PPC Hero recently learned.

You’ve been told over and over again how the long tail keyword phrases were the ones to go for. But that’s not necessarily true. If you are in an already narrow niche then long tail keywords will make your niche audience even narrower. You may not need the exact and phrase match types. A broad match might actually be better for you.

Comments Off                      Category: Keyword Match Types                      

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