Pay Per Click Journal » Ad Copywriting

How Strong is your Ad Copy?

Pay Per Click Journal — Mon, 08 Jun 2009 14:31:32 +0000

Are you a business that spends a great deal of time, energy and money on your pay per click advertising campaigns wondering why they just don’t return like you would hope for? There are many different factors you should be looking at but once very important factor that is probably the most important is your ad copy.

Ad copy should be unique and compelling. You cannot just slap the same ad copy across every ad group and except to have stellar results. It doesn’t work that way. You should always be writing custom ads with attributes centered around where ever you are sending your visitor. If you are sending them to a page with 50% off blenders than your ad should demonstrate that clearly. Your ads are the gateway to your sales so it is important to take your time and right compelling ads. With a down economy the last thing you want to be doing right now is sending unqualified traffic to your website and burning through your daily media budget with nothing to show for it at the end of the day. In today’s market place all online advertisers need to be 100% confident with how they spend every single dollar they have.

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Using Word Schema In Your PPC Ad Copy

Pay Per Click Journal — Wed, 29 Apr 2009 15:06:24 +0000

A schema is a concept that is entrenched in the minds of your audience. Say a word and immediately people think of a concept. “Drive”, for instance. Everyone who hears it will automatically think of automobile. But use the word in a different context and you can still play off the old familiar concept effectively: ie. “Drive it home”. Get the picture?

It’s easy to do. Just think of a concept that people in your niche would know and associate with popularly. Use that concept to drive (get it?) traffic to your website using killer PPC ad content.

Suppose you want people to click the link in your ad and download a new software that you’ve developed. Would it be more effective to tell them “download my software” or to say “watch your profits soar!” What is soar and what does it have to do with software? Well, it doesn’t have anything to do with software. Birds soar. Computers don’t. But you want your readers to associate flying high with your software and their profits. So you tie their profits to your software by using the word “soar” in a different context. Believe me, it works.