Posts in category Ad Copywriting

PPC Rules: What Are You Doing To Stand Out?



The No. 1 rule for any advertising is to stand out. It’s no different with PPC. You want your ad to stand out in a crowd. How do you do that?

There are several strategies that work to make your ad stand out. No one strategy is THE strategy for every advertiser. But there are strategies that you can learn from and implement to suit your own personality, style, company, and brand.

Standing out in the PPC crowd is simply a matter of writing ad copy that gets searchers’ attentions. But to truly stand out it helps to know what your competition is doing. Are they all using special symbols? Then you shoudn’t. Are their ads all based on one keyword? Maybe you should select another keyword or slightly vary the one they all target. The key is to be different. Do they use dollar signs? Leave the dollar signs off. Or advertise your free giveaway instead.

Be different. That’s the key to winning the PPC advertising game.

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PPC Trick: Use Special Symbols To Stand Out In The Crowd



David Szetela is one nutty dude. He decided to experiment with special characters in Google AdWords pay per click ad content. As I read his thoughts on the subject it dawned on me that Google has allowed the copyright symbol all along. Why not allow other special characters, especially ones that look like letter? I was really surprised by the number symbol that looks like the letter No. Cool idea.

The one I like the best, however, is the bullet points. This is a symbol that people recognize and it makes your ad really stand out. I’m thinking that bullets and asterisks ought to go over real well. I’m not sure about the greater than or equal sign. ;-)

But why not numbers? Precede your add with the number 1 or 2 and see what happens. The number may or may not bear any significant meaning to your ad. But if it makes your ad stand out among the cacophony of other advertising voices in the SERPs then it will serve its purpose. That is the whole point, isn’t it?

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