Pay Per Click Journal » Google Adwords http://payperclickjournal.com Sun, 23 Oct 2011 13:48:29 +0000 en hourly 1 Do I Need A PPC Campaign If I rank Organically? http://payperclickjournal.com/rank-organically/05/13/2009/ http://payperclickjournal.com/rank-organically/05/13/2009/#comments Wed, 13 May 2009 14:52:49 +0000 Pay Per Click Journal http://payperclickjournal.com/?p=1710 Many people always ask themselves if they should launch a pay per click advertising campaign even though they are already in the organic search results. There are a few things you need to take a look at. First, do you have the budget? If you are extremely tight on budget it might not be the wisest choice to launch a PPC campaign if you are already ranking in the organic search results. This also depends on which keywords or phrases you are ranking for.

You might not necessarily be ranking for all your keywords. Some companies do this from a branding standpoint. If you have a listing in the organic search results and you also have a PPC ad running a person shopping might be more inclined to either click on your organic listing or your PPC because you just instilled confidence in that shopper by building your brand. Confidence is something that online shoppers really need to have these days in order to pull out their credit card or pick up the phone to call you. Too many people get burned each and everyday shopping online and building up your brand online will be important for someone to choose you. Launching a PPC campaign while you have high search engine rankings will not double your business for the most part but it is an additional area of improvement and visibility for yourself or your business.

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]]> http://payperclickjournal.com/rank-organically/05/13/2009/feed/ 0 Should You Be Afraid Of Google? http://payperclickjournal.com/be-afraid-of-google/04/20/2009/ http://payperclickjournal.com/be-afraid-of-google/04/20/2009/#comments Mon, 20 Apr 2009 18:53:12 +0000 Pay Per Click Journal http://payperclickjournal.com/?p=1657 A growing concern online, especially in European countries, is privacy. But for businesses, that concern goes much deeper. Many webmasters and business owners are concerned that Google might know more about them that it should. And they use that as an argument for not linking their AdWords and Analytics accounts and for using third-party software whenever possible.

I identify with those concerns, but I don’t think we need to fear Google. I think the real fear should be reserved for those who would force Google to give up information about us (you) to serve their political ends.

While I’m a big advocate of Google AdWords and Google Analytics, if privacy is a concern of yours, or you are concerned that having too many of your websites associated with your accounts at Google then there are options. You can use third-party software or set up separate accounts for all of your Web properties. But you should never throw the baby out with the bath water. Google isn’t the bad guy.

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