If you have a successful pay per click advertising campaign running at Google AdWords and you want to export to MSN adCenter, it’s pretty simple. The first step is to export the files in Google adWords to a CSV file. That’s easier to do with the Google AdWords Editor. But it’s a fairly simple process.

Next, you have to import the CSV file to MSN adCenter. Inside the MSN adCenter management area you’ll see a link above your campaigns that says “Import campaigns”. Click that button and upload your file. Then you can start making changes and creating ad groups within MSN adCenter.

This is a good thing to do if you’ve used Google AdWords to tweak your pay per click campaigns and get them to making you money. You wouldn’t want to export a campaign that isn’t doing well. But those campaign that are heavily optimized and making you money, those you want to keep and use with other services. Be prepared to tweak the optimization a little to match the specific algorithm of the search engine you are importing to. But you shouldn’t have make sweeping changes.

Download FREE Pay Per Click eBooks, Whitepapers and Guides Below:

I love how the search engines are always trying to tell us how to increase ROI from our advertising. Should we trust them?

Microsoft adCenter recently shared a blog post on increasing your pay per click advertising ROI. In a nutshell, their five tips are:

• Test ad copy
• Bid on keyword match types
• Add or update negative keywords based on current news
• Include 20 or less keywords per ad group
• Apply geographic and demographic targeting

This is a good list. I’ll buy the five. But there are some missing from it. The list is primarily purposed to sell Microsoft adCenter features and not to help advertisers make money. What should be added to the list to increase your ROI are:

• Use a strong call to action in your ad
• Ensure that your landing page is optimized and ready for traffic
• Make your ad content and landing page keyword-compatible
• Bid the right amount on your keywords
• Delete underperforming keywords as soon as possible
• Group your keywords effectively

Making money from online advertising is a science. It takes some creativity and careful forethought. You can’t just wing it. You need a plan. If you have a good plan and you act on it with a purpose, you can achieve a high ROI from pay per click advertising.

Download FREE Pay Per Click eBooks, Whitepapers and Guides Below: