Posts in category PPC Keyword Research

Expand Your Keyword List Using Free Google Tools




Two days ago we shared a tip from MSN adCenter about how you can expand your keyword list using an Excel add-on. A few days ago the Google Analytics blog posted about the same topic and shared some tools that you can use to expand your keyword list.

Today I’d like to hone in one tool and talk about how you can use that tool to be more effective in your pay per click advertising campaigns. The tool is Google’s Search-Based Keyword Tool.

The information this tool provides is incredible. When you use the tool it returns the following information on the keywords that it shows you:

  • The keyword phrase
  • Monthly search numbers
  • The level of competition
  • Suggest PPC bid

That’s it. Streamlined information.

Furthermore, the tool only returns a limited number of keywords related to the one you searched for. That’s because the tool relies upon actual search data and provides information for the highest sought-after keywords. That makes it one valuable tool. And it’s free.

You can also use the search-based keyword tool to scan your landing page and return relevant keywords for your landing page. Here’s what you do to get a real good feel for your landing page’s optimization success:

  • At the top, where it says “Website”, input your landing page’s exact URL. You want to analyze just one page at a time.
  • Type in one word or phrase in the next box.
  • Click on “More filters”
  • If you have an account that is active right now then leave the Partial matches box checked
    Choose your level of competition
  • Click “Find keywords”

What you should see is a list of your most valuable keyword search phrases for that landing page. It’s a powerful tool and can help you better optimize your landing pages and find the right keywords to target for your pay per click advertising campaign.

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How To Use Search Assist To Optimize Your PPC Ads




Pay per click optimization isn’t really all that hard. There are several methods you can use to help you better optimize your campaigns. I would not recommend using search assist as your primary optimization method, but I would recommend it as an adjunct to your primary and secondary optimization methods. I would use it at the ad group level rather than the campaign level, but here are a few tips to help you use any of the search engines’ search assist tool to better optimize your pay per click ads.

  • Find Additional Search Terms – If you’re not sure you have a complete list of keywords and you want to see what potential keywords searchers may use to find your site then search assist could help you. Each of the search engines will show you a list of search terms as you type your term into the search box. Take a look at those suggested search terms to see if any of them would apply to what you are offering in your PPC ads. If so, add it to your list.
  • Narrow Your Match Types – Type in a broad match or phrase match type for your PPC ad group and see what suggestions search assist offers. Are any of the terms relevant and more specific? Add it as a keyword phrase one match type level lower than the search term you used to find it in search assist.
  • Find Negative Keywords – You can also find negative keywords for your ad groups. When you type your search phrase into the search box check to see what other search terms are being suggested. Any that don’t apply should be added to your negative keyword list. Chances are other searchers will use those search terms and you don’t want your ads showing up for irrelevant search queries.

What other ways do you use search assist for optimizing your pay per click ad groups?

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