Google Analytics For TV Ads

Writing by Brick Marketing on Saturday, 7 of June , 2008 at 6:34 am Leave a comment

Google AdWords just keeps getting better. Now you can track your TV advertising using Google Analytics.

This is an important development. Following its addition of TV ads to the Google AdWords product offerings, Google has given webmasters the ability to track those ads and the results from them. Not only can you run your Google AdWords TV advertising campaigns from your laptop, but you can log in to your Google Analytics account and see how they are doing in the markets that you want to follow. Among the things that you can measure through Google Analytics are:

• Impressions delivered
• Number of ad plays
• Cost
• CPM

And you weigh these metrics against other Google Analytics metrics like conversions, time on site, and visits. I believe that tracking TV ads will improve in time. This is just the beginning Google Analytics and TV advertising. Stay tuned!

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Category: Google Adwords, TV/Radio Advertising

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