Inside AdWords announced yesterday a new development in the Google AdWords pay per click platform. You can now use keywords and placement targeting within the Content Network.
There are two ways to make this work for you. You can create custom bids for your ad placements or you can choose to have your ad displayed within the content network only when the keywords and the placements match. I really like that last option because you are really getting into the nitty gritty of targeted marketing there and your leads should be highly targeted leads if you’ve done your keyword bidding correctly.
Let’s say, for instance, that you sell camping equipment with environmental friendly materials. You can select your keywords – obviously, “green camping gear” for instance, and select the sites within the network that you’d like your ads to run on. You’ll want to write an ad that specifically targets the audience you are aiming for. When a member of the content network that matches your criteria shows your targeted advertisement based on the selections of keywords that match your ad and his site then your ad will be shown. This type of targeted should affect your budget positively and increase your ROI, which is the goal.
Some people don’t like the content network and I admit that it can be dangerous, but if you do it right then it will make you money.
