Get The Click: Ad Copywriting
Writing by Pay Per Click Journal on Saturday, September 6, 2008 Comments (1)
When it comes to pay per click advertising, your two lines must speak volumes and get the click. Bottom line: Get the click.
But how?
To start with, you have to make sure your ads are targeted. Simply writing an ad that tells users what you have to offer won’t cut it online. You must tell what the offer is PLUS use the right keywords to target the right customer. In some cases, if you use the wrong keyword (even if it describes your offer well) might shut a certain percentage of the market out.
For instance, will all of your customers use “tennis shoes”? Will any use the keyword “sneakers”? While the two words may mean the same thing to most searchers, they are not completely synonymous. Whether a searcher calls them tennis shoes or sneakers may depend on where they are from. It would help to do a little geographical keyword research before getting stuck on the keywords you are using. And, one more thing about keywords, instead of using “sneakers” and “tennis shoes” in the same ad campaign, which will water down your quality score, try running separate campaigns using both keywords.
Pardon the short digression, but the point is that targeting your message to the right consumer is key in getting the click. Other things to consider are:
- Using an effective call to action
- Making sure your offer is clear and understandable
- Optimizing your ad headline
- Using the right destination URL
Getting the click involves more than just bidding on keywords and writing an ad that YOU think will sell. You’ve got to appeal to your customers’ emotions. That’s what getting the click really means.
Comments (1) Category: Ad Copywriting
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Made Saturday, 6 of September , 2008 at 9:07 am
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