I’d have thought Google would have been the first to do it. But just when you least expect it, Yahoo! pulls a rabbit out of the hat and introduces a click filter report.
While the report doesn’t promise or aspire to solve or diminish click fraud, it does allow advertisers the opportunity to see how many of their clicks are being tossed out and which they won’t have to pay for. From the Yahoo! Search Marketing Blog:
Our Click Protection System works around the clock to identify clicks we believe you shouldn’t have to pay for—but until now, you had to take our word for it. Now you can use our new Click Filter Report to find out how many clicks we’re throwing out.
I say kudos to Yahoo! for this. Advertisers have been on all the search engines and pay per click providers for years now about click fraud. Finally, it looks as if one of the search engines is taking it seriously. I’d be curious to know if this new development increases Yahoo!s PPC business. My bet is, it won’t.
The reason you won’t say Google advertisers move over to Yahoo! for this report is because Google actually does a better job of providing advertisers with tools to make their ads more successful. They’ve figured out the pay per click game. And that’s why it’s surprising that they weren’t the first to come up with this report. I’m putting my money on Google introducing a similar service for Google AdWords some time in the near future. They’ll still be the market leader.
