Is Click Fraud Getting Lower?

Writing by Pay Per Click Journal on Sunday, April 26, 2009 Comments Off

Andy Beal wrote a guest column at WebProNews about click fraud. It seems there has been a drop in click fraud cases from last quarter until now. Beal asks the question, “is this drop a blip or a trend?”

Good question. I guess we won’t know until the next quarter so that we can see if there is still a continued downward trend in click fraud or if it goes back up to its normative 15%=17% range.

It would be nice to see less pay per click click fraud. That would be a big plus to the industry and a big plus to advertisers. Andy asked the question and I’ll ask it too. Are you see a decline in your click fraud statistics?

Comments Off                      Category: PPC Management                      

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