There is more than one way to control ad spend, but the best way is by setting your pay per click advertising settings to automatically cut off when you hit a certain budget amount each day and each month. I recommend setting a daily budget as well as a monthly budget because you’ll have days where you’ll hit your budget but you don’t want to cut off your entire monthly ad spend after just a few days so set your daily budget equal to or lower than your daily average on your monthly budget.
For instance, if you monthly budget is $150, that amounts to $5 per day. So set your daily average at $5 or below. If you set your daily budget at $10 and you hit that budget amount for 15 days in a row then you’ll only be advertising for half a month. You want your budget to last the entire month.
By budgeting this way you can control your pay per click ad spend and spread out your costs over time. You’ll spread out your daily expense throughout the day and during the times that you know your target market is online, but you’ll also spread out your monthly ad spend rather than go through it all in a short time.
