Conversion Optimizer: Join The Webinar

Writing by Pay Per Click Journal on Saturday, February 16, 2008 Comments Off

Google is offering a webinar to help AdWords advertisers make the most of Conversion Optimizer:

Learn more on how the Conversion Optimizer can help you save time and increase your advertising ROI. The product team will give a product overview and explain how Conversion Optimizer can help you get a higher ROI and more conversions from their Google search and content campaigns. They’ll also have time to answer your questions.

The first event is already past. The next webinar is scheduled for February 21, 2008 from 7-8 p.m.

One of the unique features of the Conversion Optimizer is to allow advertisers to establish a cost per action bid for their ad groups instead of the traditional cost per click. The optimizer will automatically adjust your CPCs based on projected conversions. Sounds interesting, huh?

Conversion Optimizer is a new product for Adwords pay per click and so far untested by the mass of pay per click advertisers. But I expect the big players in this arena to be reporting on it soon. For more information on Conversion Optimizer, check out Inside AdWords for Pay Per Click.

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