Why CTR Is A Good Measure Of Ad Performance

Writing by Pay Per Click Journal on Wednesday, February 4, 2009 Comments Off

If you run several ads at once then you need to watch your CTR closely. CTR is a good measure of performance for your ad campaigns because one low CTR can drag your overall pay per click advertising effectiveness down. But before you go willy nilly and start tossing your ads, you should define what a low CTR is. It can vary from campaign to campaign and from advertiser to advertiser.

CTR stands for click through rate. In general, you want your CTR to at least be 2%. That means 2% of the people who see your ad click through to your landing page. So for every 100 people who see the ad you want a CTR of at least 2%, preferably higher. 3-5% is even better.

What affects CTR? A number of things can affect your ad’s CTR. Among them include:

• Call to action
• Keyword bids
• Ad description
• Keyword selection
• Ad title optimization
• Match type choices

You should conduct proper tests on each of the above elements to see what affects and improves your CTR. After running the proper tests on your ads and determining which elements are most effective, you can then decide whether a particular ad meets your minimum CTR. By defining a minimum CTR for each ad campaign, you have a measure to decide whether a particular ad is performing as it should.

Comments Off                      Category: PPC Bidding Strategies                      

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• Why Conversions Are All That Matter
• Why CTR Is A Good Measure Of Ad Performance
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