Demographic Bidding On Google AdWords

We knew it was coming. It finally did. Demographic bidding has arrived at the Google AdWords Pay Per Click network.

The beta testing began in January and two months later, which is pretty fast, Google rolls it out to the public. The beta test must have gone well.

What I like about demographic bidding is this: If you sell a product that you know goes well with a certain type of customer – for instance, childrens toys – then you can target that demographic. With childrens toys, you can target young mothers age 18-35, which is the typical age of people with young children who play with toys. If you sell electric razors you can target men and if your razors appeal to men ages 30-45 then you can target that specific age. You just target your bid to that group or demographic. Pretty cool.

Demographic bidding allows you to raise or lower bids based on your demographic stats as well as restrict ads from showing to certain types of users if they don’t convert well. For instance, if men over 50 don’t like your brand of razors then you can opt not to show them ads. If Irish women living in the northwest don’t care for your type of childrens toys then you can restrict your ads from showing to that demographic. Pretty simple, huh? Kudos to Google.