Destination URLs And Landing Pages: How To Connect The Dots
Writing by Pay Per Click Journal on Monday, November 19, 2007 Leave a comment
What page of your website do your pay per click ads point to? That’s a good question and one that you need to answer before you start paying for clicks.
When you create your pay per click ads, you’ll be asked for a display URL and another URL that users will be taken to whenever they click on your ad. I recommend that you use different URLs for most of your ads. The exception would be whenever you want people to land on your index page.
Your display URL should almost always be your index page. You want people to see that URL for branding purposes, but also because you don’t have as much space for the display URL as you do for the destination URL. Your destination URL, however, is the bread and butter URL. It’s the more important one for driving traffic to where you want it to go.
Generally speaking, you don’t want to send traffic to your home page. Most of the time you want traffic to go directly to the page on your website where you will be closing sales. If you are selling an e-book then you want the destination URL to be the sales page for that e-book. If you are promoting an affiliate program then you want to send people to the sales page that sells your affiliate item or service. Whatever it is you are promoting, you want to build a page that specifically sells that item and you want that web page to be your destination URL. It just makes sense, don’t you think?
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Leave a comment Category: PPC Management
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