Comments on: Are DMAs For TV And The Internet The Same? http://payperclickjournal.com/dmas-tv-internet/02/18/2009/ Thu, 18 Mar 2010 21:50:02 +0000 hourly 1 By: John http://payperclickjournal.com/dmas-tv-internet/02/18/2009/comment-page-1/#comment-2126 John Thu, 19 Feb 2009 15:44:32 +0000 http://payperclickjournal.com/?p=1246#comment-2126 The post was really speculation on our part. We attended a seminar that featured a statistician from Google (in the Quantitative Marketing department). His 1 hour presentation was but a wee-little peak into the broader scope of what Google is doing. And we all know that Google keeps a tight leash on speakers, only allowing official PR people to talk about official goings-on. That being said - the speaker focused A LOT on how he has been tasked with testing CPA performance models against DMAs. In lieu of testing against the entire market, this allows Google to successfully break down the data into meaningful segments. This focus on DMAs is what lead to our speculation on a trend towards more localized marketing on behalf of Google. The post was really speculation on our part. We attended a seminar that featured a statistician from Google (in the Quantitative Marketing department). His 1 hour presentation was but a wee-little peak into the broader scope of what Google is doing. And we all know that Google keeps a tight leash on speakers, only allowing official PR people to talk about official goings-on.

That being said – the speaker focused A LOT on how he has been tasked with testing CPA performance models against DMAs. In lieu of testing against the entire market, this allows Google to successfully break down the data into meaningful segments. This focus on DMAs is what lead to our speculation on a trend towards more localized marketing on behalf of Google.

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