Do You Think Like Your Customer?

Writing by Brick Marketing on Wednesday, 25 of June , 2008 at 10:01 am

When it comes to pay per click advertising, the most important principle to keep in mind is to think like your customer. What will make her click? What is she looking for? What information will tickle her pickle?

PPC is about more than choosing the right keyword. It’s also about not choosing the wrong keyword. Speaking of keywords, have you identified your high-volume and low-volume keywords?

High-volume keywords are those keywords for which you will get a lot of traffic and the low-volume keywords are those keywords for which you will get some traffic, but they won’t be your highest traffic keywords. That doesn’t mean they can’t be just as valuable. They could be more valuable in terms of conversions and ROI. But identifying which keywords are likely to bring you more targeted traffic is an important piece of understanding your customer.

Bottom line: Advertising is about putting yourself in your customers’ shoes and giving them what they want. To start that process on the right foot, ask yourself this question, “If I were looking at this ad on a SERP, would I click it?”

                      Category: PPC Management                      

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