Pay Per Click Journal


Dynamic Text Insertion Saves The Day At MSN adCenter



Cool quote:

(Source) According to a study by Advertising.com, inserting the exact keyword into a paid listing improves CTR by 38% on average.

Would you like to improve your CTR by 38%? I’m betting you would.

AdCenter now has a new tool to help you do just that. It’s called Dynamic Text Insertion. This is a tool that allows you to make the elements in your ad – ad title, description, and even display URL – match the exact keyword the searcher types into a search query. In other words, if your keyword is “yellow widget” and the searcher types in “yellow rubber widgets” then you can have “yellow rubber widgets” automatically and dynamically inserted into your ad.

What you do is set the parameters and when a searcher makes a query in the search engine, MSN does the rest. It’s not hard and you might as well use it because it can increase your click through rate.

Download FREE Pay Per Click eBooks, Whitepapers and Guides Below:

Posted in Microsoft Ad Center - Tagged click through rate, dynamic keyword insertion, msn adcenter
SHARE THIS Twitter Facebook Delicious StumbleUpon E-mail
« Can You Use PPC To Promote Affiliate Programs?
» Which PPC Provider Should You Use?

1 Comment

  1. Robin Bayhack's Gravatar Robin Bayhack
    December 8, 2008 at 10:14 am | Permalink

    Hello I am looking for an ad provider/network that is able to deliver dynamic ads to emails?

    Thanks. Would you know who is able to do this?

    Thanks again

    Robin Bayhack

Download the free social SEO guide book that will help understand the best ways to integrate your social media marketing and SEO efforts!

Recent Posts

  • How Strong is your Ad Copy?
  • How Local PPC Can Compliment your SEO
  • Do I Need A PPC Campaign If I rank Organically?
  • Are Your Landing Pages Fully Optimized?
  • Mother’s Day Optimization For PPC

Categories

  • Ad Copywriting
  • Facebook PPC
  • Google Adwords
  • Keyword Match Types
  • Landing Page
  • Local PPC
  • Microsoft Ad Center
  • Pay per Video
  • PPC Bidding Strategies
  • PPC Books
  • PPC Events
  • PPC Keyword Research
  • PPC Launch
  • PPC Management
  • PPC Opportunities
  • Uncategorized
  • Yahoo! Search Marketing

RSS Syndication

  • All posts
  • All comments

EvoLve theme by Blogatize  •  Powered by WordPress Pay Per Click Journal

Receive FREE SEO Tips!


We value your privacy. You can unsubscribe anytime.