Dynamic Text Insertion Saves The Day At MSN adCenter

Writing by Pay Per Click Journal on Saturday, September 20, 2008 Comments (1)

Cool quote:

(Source) According to a study by Advertising.com, inserting the exact keyword into a paid listing improves CTR by 38% on average.

Would you like to improve your CTR by 38%? I’m betting you would.

AdCenter now has a new tool to help you do just that. It’s called Dynamic Text Insertion. This is a tool that allows you to make the elements in your ad – ad title, description, and even display URL – match the exact keyword the searcher types into a search query. In other words, if your keyword is “yellow widget” and the searcher types in “yellow rubber widgets” then you can have “yellow rubber widgets” automatically and dynamically inserted into your ad.

What you do is set the parameters and when a searcher makes a query in the search engine, MSN does the rest. It’s not hard and you might as well use it because it can increase your click through rate.

Comments (1) Category: Microsoft Ad Center

Read similar posts in Microsoft Ad Center

1 Comment

Comment by Robin Bayhack

Made Monday, 8 of December , 2008 at 10:14 am

Hello I am looking for an ad provider/network that is able to deliver dynamic ads to emails?

Thanks. Would you know who is able to do this?

Thanks again

Robin Bayhack

Sorry, the comment form is closed at this time.

Be sure to visit all the helpful areas regarding Pay Per Click Advertising:

PPC AD Copywriting | Google Adwords | Keyword Match Types | Pay Per Click | PPC Events | PPC Keyword Research | PPC Management |