Use Your PPC Campaigns To Write Effective Meta Descriptions

Writing by Pay Per Click Journal on Saturday, March 21, 2009 Comments Off

Here’s an idea I haven’t thought of:

(Source) 4. Writing compelling descriptions: PPC can be used to test different versions of ad copies and their corresponding click through rate. The best performing ad copies, based on their click through rate, can then be improvised to develop Meta descriptions that are likely to attract more clicks.

Meta descriptions are used to show searchers what a particular web page is about in the SERPs. That and the meta title go a long way to ensuring that a searcher clicks on the SERP listing and visits your web page. So why not use your pay per click campaigns to test versions of your meta titles and descriptions.

If you have a higher than average pay per click advertising ad that just gets the click and seems like magic, it’s because it is a well-written ad. It’s not magic. It’s just effective copywriting. So re-use it. Take the title and description and make them meta data for a web page that you optimize for the same keyword. Almost seems like a no-brainer now, doesn’t it?

Comments Off                      Category: Ad Copywriting                      

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• Use Your PPC Campaigns To Write Effective Meta Descriptions
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