Yahoo! Search Marketing offers retargeting products in its pay per click advertising model. These are great ways to reach the right customers for your product or service. The first of the retargeting products offered by Yahoo! Search Retargeting:
Search Retargeting allows you to target individual user behavior through display advertising. For example, if a user searches for “blue widgets” then you can target that searchers with a display ad for blue widgets, making it more likely that you will close a sale. According to Yahoo! Search Marketing’s blog, advertisers who have used this product have seen an increase in CTR and conversions.
Another great product, and one that looks even better, is the Enhanced Retargeting product from Yahoo! Search Marketing. With this product, you can deliver dynamic display advertising based on user behavior on the content network. If a searcher is on Site A, for instance, and spends a considerable amount of time researching blue widget options then you can target that user by displaying your blue widget ads for that searcher when she is on any website within the network. Powerful! And advertisers who have used this product have seen a tremendous increase in CTR and conversions.
Yahoo! Search Marketing is making a huge effort to improve its products. Try the retargeting products for yourself and see you do.
