The Most Essential PPC Tool On The Planet Is Free!

Writing by Pay Per Click Journal on Monday, December 8, 2008 Comments Off

If you’re a pay per click toolaholic then you are probably on the prowl for new tools every day of the year. But the most essential PPC tool in any advertiser’s arsenal is free. It’s the Google AdWords Keyword Tool.

This most essential pay per click advertising tool is valuable whether you use Google AdWords or not. Not only can you research keywords for your advertising campaign, but the tool will tell you which month of the year a certain key phrase received the most Google searches, provide a yearly trend so you can see high and low months for search volume, tell you the average search volume for the past month and the average search volume overall, and also tell you what your expected ad position and average CPC would be if you were to bid on that keyword. And it will also tell you the level of competition for any given keyword. All of that is invaluable information.

You do not necessarily need to bid on the exact keyword phrase. A long-tail keyword phrase might actually be more targeted and cost you less to bid on. Wouldn’t you like to know that? The Google AdWords Keyword Tool will help you identify those keywords.

Comments Off                      Category: PPC Keyword Research                      

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