How Strong is your Ad Copy?

Pay Per Click Journal — Mon, 08 Jun 2009 14:31:32 +0000

Are you a business that spends a great deal of time, energy and money on your pay per click advertising campaigns wondering why they just don’t return like you would hope for? There are many different factors you should be looking at but once very important factor that is probably the most important is your ad copy.

Ad copy should be unique and compelling. You cannot just slap the same ad copy across every ad group and except to have stellar results. It doesn’t work that way. You should always be writing custom ads with attributes centered around where ever you are sending your visitor. If you are sending them to a page with 50% off blenders than your ad should demonstrate that clearly. Your ads are the gateway to your sales so it is important to take your time and right compelling ads. With a down economy the last thing you want to be doing right now is sending unqualified traffic to your website and burning through your daily media budget with nothing to show for it at the end of the day. In today’s market place all online advertisers need to be 100% confident with how they spend every single dollar they have.

How Local PPC Can Compliment your SEO

Pay Per Click Journal — Wed, 20 May 2009 15:04:26 +0000

Online marketing comes in many different life forms. With competition so fierce it is truly important to be able to utilize every platform and tool available to you online. Online consumers now more than ever really need to build their trust before they whip out their credit card and make a purchase. With the economy down people are also spending less and less right now so it is even more important to bring your A-game when marketing yourself or your business online. Local pay per click advertising can often times compliment you SEO efforts for search results.

Branding your business online right now is very important to make conversions on your website. If you have a handful of keywords or phrases you are targeting online and you are rank organically somewhere in the first two pages for a keyword and a person sees your organic listing and also your pay per click listing you have increased your chances for that person to find your website and come visit it. They might be more likely to click on one of your listings than someone with just one listing. Sometimes depending on the keyword a local PPC or pay per click advertising campaign could cost a fraction of what might think it costs. Growing an online business in today’s market place requires a strong branding approach. People need to see you in multiple areas before you start seeing sales happen or the phone ringing. People want trust and the only way that is built up is through repetition.