http://payperclickjournal.com Pay Per Click and PPC Advertising Blog Fri, 16 May 2008 14:32:03 +0000 http://backend.userland.com/rss092 en Google Analytics is now offering training videos on its blog. Here's a video tutorial on the basics of using Google Analytics, good for beginners: On the same page with this video is another video tutorial on how to use the Google Analytics interface. Both videos are good tutorials for beginners or ... http://payperclickjournal.com/google-analytics-introduces-video-tutorials/05/16/2008/ When it comes to pay per click advertising, one of the most important things to do well is write your ad. Ad copywriting is important because if you can't write an ad that gets the click then nothing else matters. Whether or not your landing page converts is a moot ... http://payperclickjournal.com/two-things-your-ppc-ad-copywriting-must-do/05/15/2008/ Aaron Wall recently wrote a blog post about how click arbitrage is killing Yahoo! Search Marketing. His arguments make a lot of sense and if you consider that buying keywords through Yahoo! Search Marketing is less expensive than buying those same keywords through Google then you might think that advertisers ... http://payperclickjournal.com/is-yahoo-search-marketing-die-a-slow-death/05/14/2008/ Pay per click advertising and display advertising are like two legs of a three-legged step stool (the fourth leg is SEO). You really need all three legs to stand up and stay balanced. PPC can be used to brand your business and I highly recommend it, but display advertising also ... http://payperclickjournal.com/using-display-advertising-to-brand-your-business/05/13/2008/ New pay per click advertisers tend to get wrapped up in certain details that aren't necessary. They can also ignore details that are. Of course, everyone must start somewhere and then learn to compete. But these mistakes could be costly: Focus on too many keywords - Some new Pay Per Click ... http://payperclickjournal.com/ppc-mistakes-newbies-make/05/12/2008/ Is paid inclusion all that necessary? If you listen to the marketing hype of some search engines and directories, it's the best form of advertising there is, but is it? Quite frankly, I'm sold on Pay Per Click.  It's not that I'm against paid inclusion. I just don't think it's all ... http://payperclickjournal.com/is-paid-inclusion-necessary/05/11/2008/ Proper Pay Per Click management of your PPC campaign is absolutely essential and allowing this innovative and affordable way of internet marketing is crucial to your success to online success.To assist you in learning about this popular method of marketing on the web is Pay Per Click Search Engine Marketing ... http://payperclickjournal.com/pay-per-click-search-engine-marketing-for-dummies-book-review/05/10/2008/ Did you know you can use Pay Per Click to upsell your clients on your product lines? It's not bait and switch if you do it the right way. Let's say you have a Super-Duper Widget that you just have to get out to market, but customers are still hot ... http://payperclickjournal.com/using-ppc-to-upsell/05/10/2008/ We saw this coming. Google AdWords Pay Per Click has now added landing page loading time to its quality score analysis. You can also see how that is affecting your AdWords campaigns in the keyword analysis page within your account. That's good because it means that advertisers won't be operating in ... http://payperclickjournal.com/landing-page-load-time-now-a-part-of-quality-score/05/09/2008/ Google AdWords is adding a new TV ads seminar. The made the first offering and more people were interested so they've added another seminar that you can sign up for. If you have an interest in TV ads and have a Google AdWords account - or even if you don't ... http://payperclickjournal.com/from-tv-ads-to-phishing-what-the-search-engines-are-saying/05/08/2008/ You know, it's still not too late to get that Mother's Day Pay Per Click advertising campaign off the ground. You may be a little later than your competition, but you're not too late. The beauty of pay-per-click is that you can start a campaign the week before a holiday ... http://payperclickjournal.com/hows-your-mothers-day-campaign-going/05/07/2008/ (Source) For example, people searching with terms like “prom dress” usually want to be able to browse a variety of styles and colors, and may not click on an ad that promotes a “red floor-length strapless prom dress.” I don't agree with that statement at all. Most searchers in 2008 still ... http://payperclickjournal.com/the-importance-of-writing-keyword-optimized-ads/05/06/2008/ Now that Microsoft has withdrawn its offer to purchase Yahoo!, the No. 2 search engine has started looking for other opportunities, one of which is to run Google AdSense ads on its network of websites. If that happens, what would that mean for Google AdWords advertisers? First, it would mean that ... http://payperclickjournal.com/what-will-a-google-yahoo-partnership-mean/05/05/2008/ What kind of analysis is necessary before you start your pay per click campaign? It's a good question and there is an answer, though I'm sure that every PPC advertiser does his own analysis a little differently. But we probably all agree on what kinds of analyses are necessary prior to ... http://payperclickjournal.com/pre-campaign-analysis-before-your-launch-your-ppc-ads/05/04/2008/ Internet marketing has branched off into a wide variety of specialties. Among them are pay per click, social media marketing, search marketing, SEO, display (banner) advertising, video marketing, article marketing, viral marketing, etc. etc. But do these marketing efforts have anything to do with each other? Can you use them ... http://payperclickjournal.com/do-your-ppc-ads-compliment-your-social-marketing/05/03/2008/ First Google AdWords said they were going to start publishing print advertising campaigns. Then they said they were going to publish audio ads. Then they started talking about video ads. Now, advertisers can manage TV ads through Google AdWords. This is one exciting announcement. It looks like you can produce your ... http://payperclickjournal.com/google-adwords-offers-tv-advertising/05/02/2008/ When it comes to optimizing your website for PPC, you need to pay attention to certain factors and get your website ready for taking orders. As the Google Analytics Blog notes, the difference between website optimization and search engine optimization is that website optimization is focused on preparing your website ... http://payperclickjournal.com/website-optimization-step-by-step/05/01/2008/ Should you stick entirely to search advertising or incorporate display advertising into your marketing plan? Should you do one or the other, or both? I believe you should be doing both. Search advertising is very effective, but you cannot successfully brand yourself without also including some banner, or display, advertising. First, ... http://payperclickjournal.com/search-ads-or-display-ads-which-are-better/04/30/2008/ Let's face it, some keywords just aren't popular enough to have a year-round PPC campaign behind them. You know you've seen them. They're popular at Christmastime, but you get no use from them for the rest of the year. Or maybe you see surges in popularity in the summer, but ... http://payperclickjournal.com/how-to-use-keyword-spikes-to-increase-roi/04/29/2008/ If you find your PPC campaigns reaching their daily or monthly budget caps sooner than you'd like then perhaps you should tweak the settings on your campaigns to make them run longer. Here are a few ways you can stretch your budget our further: Budget Per Day - If your monthly ... http://payperclickjournal.com/do-you-reach-your-budget-cap-too-soon/04/28/2008/