Geo targeting is picking up steam, and it seems that everyone is talking about it. Is it just for local businesses or can national chains take advantage of geo targeting in pay per click advertising?
The jury is out: Anyone can engage in geo targeting and there is perhaps no more an untapped market in PPC than PPC. Everyone seems to be going for the broader non-geographically-based, keyword-based advertising plans and, quite frankly, there is greater potential for higher ROI in geo targeting.
The pool of potential customers is smaller, yes. But if you are targeting the right customers in a specific local area then you stand a greater chance of higher ROIs, and there is no limit to how many local areas you can target. If your business has a presence in every U.S. metropolitan area of 100,000 population or more then you have a huge potential for geo targeted advertising that can pay you bigger dividends than the same campaign that is not geo targeted. Don’t believe me? Run a test. You’ll be surprised at the results of your local geo targeting campaign.
