Google AdWords has announced that it is adding new features to the Content Network part of its advertising platform:
* Frequency Capping: Enables advertisers to control the number of times a user sees an ad. Users will have a better experience on Google content network sites because they will no longer see the same ad over and over again.
* Frequency Reporting: Provides insight into the number of people who have seen an ad campaign, and how many times, on average, people are seeing these ads.
* Improved Ads Quality: Brings performance improvements within the Google content network.
* View-Through Conversions: Enables advertisers to gain insights on how many users visited their sites after seeing an ad. This helps advertisers determine the best places to advertise so users will see more relevant ads.
I think these are great changes. I particularly like that last feature. When you can see how many ad viewers have visited your site from another site on which your ad was displayed, you’ll get real reporting on which you can base real decisions. Your advertising will be tremendously improved upon and then it only gets better from there. To read more about how Google will use cookies on the Content Network, read their privacy policy here. It should give you some insight into how this new policy can benefit your advertising campaigns.
