Google has announced that it has expanded its advertising options to third parties. That’s good news for advertisers and publishers alike. Here’s the official announcement:
Today, we’re announcing that Google is accepting third-party advertising tags on the Google content network in North America. This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns.
What that means in simple terms is you can go directly to a third-party advertising network where it might be less expensive to bid on your relevant keywords and still have access to Google publishers who include Google AdSense ads on their websites. You’ll pay less for clicks while still reaching the same targeted market. Boom-ba-da-boom! Good news!
That’s an important offering considering that click prices keep going up in light of increased competition. But if you can stay in front of the same market for less then why not do so?
Of course, this could mean increased competition with third parties who partner with Google. Eventually, that will lead to higher click bids at those advertising companies, but for now, the ground floor is looking pretty good for advertisers who want to do business with someone other than Google – even though you’ll still be doing business with Google indirectly. Happy advertising!
