If you want to make the most of your pay per click advertising then you need to start tracking your conversions. Google AdWords makes that easy with its free conversion tracking tool.
As explained on the Inside AdWords blog, by tracking your conversions by keyword you can narrow down which keywords are converting better for you per landing page and per product. Then you can use that information to bid on keywords that deliver more ROI. You can actually bid higher on those keywords that you know convert more sales and bid lower on those keywords that don’t. It’s a very powerful tool for the serious advertiser.
Google AdWords has recently updated its conversion tracking tool to help advertisers do a better job of watching their conversions and increasing their ROI (isn’t that good news?). You can now define and track types of conversions. Just click on the Conversion Trackink link in your account to use the tool and start optimizing your landing page and your ads for better conversions.
