Google AdWords has added some new features to its local pay per click advertising. I think these are pretty cool features.
No. 1, I’m not sure how this is going to affect click-through rates but the little pop up feature that you get with your organic listings is now going to be added to your local pay per click listings. I’m not sure this one will be beneficial but time will tell.
The feature I’m particularly excited about, however, is the new reporting feature for local businesses. This one hasn’t been rolled out yet, but local businesses will be able to perform their own metrics instead of having to create special reports. You’ll be able to tell if your leads came to you from Google Maps or Google Search. That would be helpful, wouldn’t it?
Keep in mind that when you manage local PPC ads you are targeting a geographical audience. Play that for all it’s worth.