Google AdWords Offers TV Advertising

Writing by Pay Per Click Journal on Friday, May 2, 2008 Comments Off

First Google AdWords said they were going to start publishing print advertising campaigns. Then they said they were going to publish audio ads. Then they started talking about video ads. Now, advertisers can manage TV ads through Google AdWords.

This is one exciting announcement. It looks like you can produce your own TV ads and publish them through Google AdWords. But, if you’re like me, you’re probably wondering how it’s going to work.

From the looks of things, you’ll need to have your own commercial already made. That means hiring a big production company to produce your TV ad, unless you want to take a chance with creating your own ad the way you did for your YouTube video. Next, you’ll need to set up a campaign through Google AdWords. Oh, and if you don’t have a video or know a production company then you can find one through Google’s network. How convenient.

Just like other Google AdWords ads, you bid on cost per thousand impressions and when your ad airs on TV stations that match your demographics, you pay for those impressions. This ought to be interesting. Google TV ads.

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