If you manage several Google AdWords campaigns you manage them through a nifty tool called Google AdWords Editor. Recently, Google AdWords has announced an update to the editor, Google AdWords Editor 7.0.
The cool thing about this tool is you can do your campaign tweaking and other management tasks offline then upload your changes to your Google AdWords account. This is a very handy device if you run multiple campaigns that require daily changes. A big time saver as you can change multiple bids simultaneously, move keywords and ads from one ad group to another and across campaigns, and even share your changes with other members of your team before implementing.
The new version of Google AdWords Editor has a new first page bid estimator feature and usage tracking. These are two features I’ve been looking forward to for a long time. The usage tracking feature simply lets Google know how people are using tool so that they can use that information for future developments.
To learn more about Google AdWords Editor, read about it here.
