Google AdWords has announced that its website optimizer will work with some CMS platforms. That’s good news, but your CMS has to be a technology partner with Google Adwords or it won’t work.
The website optimizer is a good tool for any website, CMS or not. It allows you to test your content and find out what your visitors really want. You can get direct feedback from your website visitors, which allows you to increase your website effectiveness and get more conversions from your content. By testing and analyzing the content on your website and allowing your visitors to give you feeback on it you are telling your customers that you care about their concerns and will take them seriously. The website optimizer reports allow you to drill down your results and feedback into manageable criteria for better analyzing.
When it comes to pay per click campaign management, Google AdWords has the best tools for webmasters who are serious about increasing their conversions.
actually, i think wso works with any CMS but the official ones offer deeper support and integration.
Hi,
Google Website Optimizer (GWO) will work with just about any dynamic content or CMS software. As an official Website Optimizer Authorized Consultant, my company SiteTuners has implemented tests in a wide variaety of environments. The recent announcement just means that there is tighter integration with some CMS’s and they have some support for GWO built in.
You can download a complete appendix about the Google Website Optimizer from my new Landing Page Optimization book
Hope this helps.
Warmest regards,
Tim Ash – President, SiteTuners.com