Google Analytics Gets An Upgrade

Writing by Brick Marketing on Friday, 14 of December , 2007 at 1:00 pm

Yesterday, Google announced on its Google Analytics Blog a new update to the analytics tool. It looks like an excellent upgrade.

All accounts have access to a new beta feature that allows you to graph two metrics against each other and see how they correlate.

This will be a powerful way to measure and track results on your web pages. It will allow you to compare two parallel data to see which one is performing better. One good use for this tool will be in split testing. If you want to see how two ads are performing against each other you can put the code on those two pages and compare their results. If you’re not doing split testing already then you may not have a feel for how your ads are truly performing. This new upgrade to Google Analytics will make that process smoother.

Another good use of the new upgrade is the ability to measure the success of two landing pages compared to each other. Again, split testing, but this time your testing the landing pages, not the ads. You can measure where traffic is coming from for each page, how long visitors stay on each page, whether they take the desired action, and so on.

I’m really excited about this new feature, but a word of caution: It does use different code than Google AdWords’ urchin.js code. If you decide to use it you’ll have to completely take out the urchin.js code on your pages. Otherwise, neither code will work properly and you won’t track squat.

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Category: Google Adwords

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