The rumor is all abuzz about the blogosphere, but is it true? I’d be loathe to believe it. It would likely spark more antitrust concerns as the Google-Yahoo! discussions did. But there is some possibility that Google and Twitter may partner on a few projects. It is very indeed possible that Twitter may offer some sort of pay per click advertising that is provided by Google AdWords. I have no sources that tell me this, but it makes sense for both companies. How might such a relationship look, I wonder?
Here are three ways a Google-Twitter pay per click application might look:
- Google AdWords Twitter – It’s possible that Google may provide Twitter access to its Google AdWords tools and that they’ll share the profits. Why would Google do this? For access to Twitter’s real-time search engine. That would be a highly valuable asset to Google who may very well be willing to share its AdWords profit with Twitter just to provide the cash flow to keep them in business.
- A Separate Pay Per Click Solution – It’s possible that Twitter and Google could partner in a third-party PPC solution so that Twitter could roll out unique benefits of a service that apparently competes with Google AdWords. Hey, if it’s profitable, who could blame them?
- Twitter As A PPC Reseller – This is the least likely scenario of the three, but if Google AdWords commissions Twitter as a reseller then your clicks at Twitter would cost more, but advertisers might be willing to pay more for Twitter-only access considering that it is highly possible that Twitter may be the most trafficked social media site within a couple of years. But will it fly?
Everyone is wondering how Twitter will monetize itself. The company’s founders say they have a plan. It is obvious that they’re having some kind of discussions with Google. Could those discussions be centered around advertising models, or pay per click advertising in particular? If so, how would a Google-Twitter partnership look. Do you have any ideas?
