Is Google Really Going To Buy Twitter?

Writing by Pay Per Click Journal on Saturday, April 4, 2009 Comments Off

The rumor is all abuzz about the blogosphere, but is it true? I’d be loathe to believe it. It would likely spark more antitrust concerns as the Google-Yahoo! discussions did. But there is some possibility that Google and Twitter may partner on a few projects. It is very indeed possible that Twitter may offer some sort of pay per click advertising that is provided by Google AdWords. I have no sources that tell me this, but it makes sense for both companies. How might such a relationship look, I wonder?

Here are three ways a Google-Twitter pay per click application might look:

1. Google AdWords Twitter – It’s possible that Google may provide Twitter access to its Google AdWords tools and that they’ll share the profits. Why would Google do this? For access to Twitter’s real-time search engine. That would be a highly valuable asset to Google who may very well be willing to share its AdWords profit with Twitter just to provide the cash flow to keep them in business.
2. A Separate Pay Per Click Solution – It’s possible that Twitter and Google could partner in a third-party PPC solution so that Twitter could roll out unique benefits of a service that apparently competes with Google AdWords. Hey, if it’s profitable, who could blame them?
3. Twitter As A PPC Reseller – This is the least likely scenario of the three, but if Google AdWords commissions Twitter as a reseller then your clicks at Twitter would cost more, but advertisers might be willing to pay more for Twitter-only access considering that it is highly possible that Twitter may be the most trafficked social media site within a couple of years. But will it fly?

Everyone is wondering how Twitter will monetize itself. The company’s founders say they have a plan. It is obvious that they’re having some kind of discussions with Google. Could those discussions be centered around advertising models, or pay per click advertising in particular? If so, how would a Google-Twitter partnership look. Do you have any ideas?

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