If you haven’t heard yet, Google has released a browser called Google Chrome. It’s an interesting application and already people are downloading it and taking it for a test drive. Recently, Inside AdWords wrote a blog post telling us that Google Chrome shouldn’t affect our AdWords.
What they mean is your landing pages should appear the same way in Google Chrome as they do in Mozilla Firefox or Microsoft IE. You shouldn’t have to jump through hoops in order for your landing pages to look right.
It remains to be seen whether Google Chrome will be a popular browser. My guess is that it might achieve the same level of popularity as Safari or a few of the other small browsers. But I don’t think it will catch up to Mozilla Firefox or Microsoft IE any time soon. Still, you do want your landing pages to look good for Google Chrome so it might be to your advantage to download the software and test your pages for that browser before you make them live.
i’m willing to try it out just to see if it works more efficiently than FireFox… if it’s faster than Firefox and isn’t IE, then i’ll use it
Surely you are missing the point. Chrome will adversley impact the number of occassions that users are exposed to adwords in the traditional search engine results window.
Google Chrome contains a fantastic ‘one box for everything’ approach that users will eventually learn to use and like.
With its ability to combine your browsing history and obvious Google search results in half a dozen lines it will REDUCE the number of times users visit the search engine and therefore they will see the ads less often.
Tallchap, that depends on how many people actually use Google Chrome. My bet is that most of its users will be Web-savvy people who are less likely to click the ads any way. And from I understand, they will have a choice to turn the ads on or off. If they choose to turn them off then they would probably never click the ad anyway. Conclusion: Advertisers won’t be missing much.