If you’ve been keeping track of the Google AdWords seminars then you know that they hold seminars in cities across the country from time to time in order to teach people how to make the most of pay per click advertising. Recently, they’ve announced on the Inside AdWords blog that they’ve added a new level of training. Here’s the rundown:
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AdWords 101: For beginners. If you’ve never done any pay per click advertising, and if you are new to Google AdWords, then this is for you. It shows you how to set up an account, how to navigate through Google AdWords, how to set up an advertising campaign, and a little bit about optimization.
AdWords 201: An intermediate training level. With this course you get a little deeper into optimization techniques. The AdWords team covers bidding options, Google Editor, Google Analytics, how to write ad copy, and Website Optimizer.
AdWords 301: The advanced course. You definitely need to take the other two courses first. If you already understand the basics then this course is for you. You’ll learn advanced optimization techniques, split testing, the best practices for managing an ad campaign, advanced bidding strategies, and the Content Network.
The Google AdWords seminars are great learning opportunities. They cost $249 per seminar and you get a $50 credit in your Google AdWords account, which is cool, but you have to wait for a seminar to come to your area. Meanwhile, why not find a trustworthy and experienced account manager to help you with your Google Adwords campaigns?
